“Disney Infinity: How It Works”

Before the launch of the first iteration of the wildly popular Disney Infinity game series, there was plenty of confusion as to how it worked. Hence, Disney Infinity: How it Works. This is a great example of how I adapted to an ever-changing script. As the marketing needs changed, so did our video. We managed to keep up with our client, and put out a slick explainer for parents and gamers who had no idea how this novel game concept would work. I worked hand-in-hand with the wonderful graphics department at One+K Studios, and the results are quite nice. As you can see, this video incorporated plenty of gameplay footage, filmed footage of live actors, and some great motion graphics work. Great things happen when you collaborate!